SEO Trainers

  To Getting other sites to link to yours is easy when you have content worth linking to. It
really is that simple in some cases. Your content should be original, but it doesn’t need to set
the world on fire.
The more content you add to your site, the more likely people will link to it, today or in the
future. I’m still getting links from stuff I wrote years ago.
So first thing you should be doing is, er, adding content to your site. I personally think How-
To articles or articles that discuss a common problem often discussed in forums etc – some
call it timeless content – is best suited to linkbait (and visitors!). This is always going to get
linked to at some point if it’s presented slightly differently, and interesting. Once you get
enough links and you feature in the top 3 results, you’ll find you start to pick up more and
more natural links – it’s a reinforcing effect.
Where to start? See that crap little FAQ on your site? Those frequently asked questions
nobody asks about? Those need expanded – each FAQ should be its own page with a good
page title and in a well structured site. You need to ask yourself what people want to know
about your products, or your industry – not necessarily YOURbusiness.
Having content on your site makes it so much easier to pick up links. If you have no content,
while you can still rank in Google via links alone, you’re limiting yourself in a way you
might not recover from.
So first lesson in linkbuilding ….. Add content to your website that’s not strictly about
your boring company.

Buying links that are search engine friendly is against Google TOS. If you buy links to take
the risk Google will penalise you (from a reduction in your toolbar pagerank, up to removing
your site from its index).
If buying links was ineffective, it wouldn’t be against Google TOS. Think about that.
I can’t remember the last vertical I checked there weren’t people buying links to improve
search engine placement – so the competition is doing it. Last time I checked, they were
ranking pretty good.
I can’t advise you to buy links but I can’t honestly advise you not to – although I will point
out again Google will take you down if it finds out.
If you are buying links, make sure your links aren’t obviously paid links, though. That is,
don’t buy links from obvious places. If Google gets better at detecting these, it’s the obvious
paid links that will be hit first.
I can say, I don’t buy links. Not at the moment anyway.
There are still plenty of ways to get links without paying for them: SEE  How I Got 500 Real
Backlinks In 2 Minutes for example.

If a site wants to linkk to you fromm a page wiith 100 linkks on it you can basicallly
forget it as the strengthh of the linkk is shared bby, well, 100 others!
You shouldd try to gett your webssite into thee good ‘neighbourhooods’ of yourr  
industry. TTry and get links from tthe neighboourhoods at the top of GGoogle for yyour
key phrasess after all GGoogle likes these sites enough to rrank them! FFind that circle of
sites wheree all the big boys in youur industry llink to and aare linked frfrom and get
involved. DDon’t worryy too much aabout “themme” of webssites linkingg to you thouugh – as
this is well,, a bit, unprroven. Goodd for traffic though!
See who linnks to yourr competitoors and try aand get a linnk as well (oor pay monney to  
have their llink replaced with yourrs lols  
Use Yahooo and type ““link:yourcoompetitors.ccom” and seee who linkss to them. YYahoo is  
kind enouggh to rank paages virtuallly by the nuumber of baack-links sittes have in ssite
explorer – mmaking it onne of my mmost used seoo tools.
Join Sociall Networkss, not for thee links themmselves, but to get yourr content nooticed so  
real sites linnk to you!
lin
A link is a  k. If sommeone, anyoone wants too link to youu accept, juust don’t alwways  
reciprocate with a linkk back to theem (may negate the vallue of the linnk) and couuld see
oose trust. Reemember Gooogle says iit is (virtuallly) impossible for a sitte to
your site l
hurt your siite by simplly linking too your site, but you cann hurt your ssite if you liink to
another sitee with a ’shaady’ backlinnk profile.
It doesn’t hhurt to get a link fromm a low or hiigh Google Page Rank page. Todaay’s No- 
PR page miight be a PRR 5 page in reality, as GGoogle Tooolbar Pageraank is out off date.
So if you hhave a site aabout Dogss you might want to linnk out to Crrufts or the KKennel  
Club or Wiiki is a goodd one. Naturrally, MOSTT importanttly, you shoould also gett
relevant sites to link too you. If yoou have a coostume website, find a ccostume weebsite
you can addd your url too for free. AAgain thouggh, this is a bbit unproveen – and harrd to
prove! Goood for user ssatisfaction though!
Good Googgle rankinggs is not all about who you get a liink from (allthough it mmanly  
is!) it’s whoo you link tto – this is thhought to be the measuure of the truust of a sitee and
seems fairlyy reasonablle to me. Linnk to authorrity sites in your industtry as well aas other
sites that loook like quaality upcomiing sites, annd stay clearr of suspectt sites.
Obviouusly I assumme you have a blog withh original coontent on it!! And rememmber its quuality of
links noot quantityy. If I was too sum it up, I’d say – get links fromm real sitess.
I’ve gott some articcles that migght illustratee how to geet links, and how to makke links, buut in a
responssible way. I’’m not abouut to give otther sites heeadaches beccause in thee end, the mmore
people kknow aboutt certain linkks, the fasteer their wortth evaporates.