Linkbuilding Is Easy When You Have Content worth Linking

  To Getting other sites to link to yours is easy when you have content worth linking to. It
really is that simple in some cases. Your content should be original, but it doesn’t need to set
the world on fire.
The more content you add to your site, the more likely people will link to it, today or in the
future. I’m still getting links from stuff I wrote years ago.
So first thing you should be doing is, er, adding content to your site. I personally think How-
To articles or articles that discuss a common problem often discussed in forums etc – some
call it timeless content – is best suited to linkbait (and visitors!). This is always going to get
linked to at some point if it’s presented slightly differently, and interesting. Once you get
enough links and you feature in the top 3 results, you’ll find you start to pick up more and
more natural links – it’s a reinforcing effect.
Where to start? See that crap little FAQ on your site? Those frequently asked questions
nobody asks about? Those need expanded – each FAQ should be its own page with a good
page title and in a well structured site. You need to ask yourself what people want to know
about your products, or your industry – not necessarily YOURbusiness.
Having content on your site makes it so much easier to pick up links. If you have no content,
while you can still rank in Google via links alone, you’re limiting yourself in a way you
might not recover from.
So first lesson in linkbuilding ….. Add content to your website that’s not strictly about
your boring company.